The exploding smart phone world offers entrepreneurs many opportunities to increase their reach and attract target groups that can not be approached with other methods. Just like the way the internet has radically changed the marketing industry, smart phones are also clearing a way for a much larger revolution. Instead of connecting to a computer terminal or portable laptop, people want to stick to their mobile phone, which is not only used for internet access, but also for fun on the go. The development process of mobile games includes the development of games for smartphone users and because of the familiarity of the game industry, companies are more interested in gamification aspects that help them to get to the audience in a more fun way on a deeper level.
Development of mobile games: what should a mobile game be?
Mobile games have not only been developed for fun. While the game developers spend several hours to be recognized and make a profit from gamers, the business world takes a whole new look at mobile gaming. Mobile marketing strategies now include gaming because gamers form a broad group of people and entrepreneurs want to reach serious gamers. Although companies use games to promote their brand name, it is important to understand that functions of a game should never be compromised. Gamers expect them to play a game and they should never be disappointed.
There is a lot of brainstorming in the development of mobile games, because innovative ideas are the key to making a game successful. Most games are popularized through word-of-mouth. It is thanks to this viral marketing that Rovio’s simple game Angry Birds has grown into a much larger merchandise, even though the big whales in the industry invest a lot of money in games. Users of smartphones have a high network and are connected and recommendations from friends are greatly appreciated. So if the game you have developed for business promotion is good enough to keep a gamer interested for a couple of hours a day, it will automatically become a success.
Nowadays, smartphone users prefer to stay in touch regardless of what they do with their phones. Apps such as Four Square immediately became a hit, especially because they enabled users to connect with their friends and share their goodies at any time. Likewise, the development of mobile games must also include social login and multiplayer game modes in which a smart phone user can compete with his friend who has also signed up for the same game. In-game chat is a common feature in mobile games, so players can communicate and stay connected.
The development process of mobile games must essentially understand what a gamer wants and deliver perfectly. The importance of graphic images can never be ignored and now with more powerful hardware in mobile phones, it is high time to take advantage of the hardware properties to make stunning graphic images. At the same time, the game does not have to be very intensive, because modern smart users constantly multitask and you do not want your game to block the phone.